Personally among the various sales channels, I choose preferably the direct channels. This means apart from your own site, some IDS which have a high visibility position, provide for the direct payment and the commission to be paid is not too heavy …
I usually take into account: HRS, Booking.com, Venere, Hotel.de … in second choice Orbitz, Lastminute, Travelocity.
Expedia is one of the OTAs (Online Travel Agencies) among the largest and most important but since it requires a high commission and you should rely on a big number of bookings you have to value if it is worth to be with it or not, depending on the size of your structure…
*** What do you think is really important in your marketing strategy? If you want to get more bookings as possible from your direct channel, which is your website, then remember to focus and enhance your reception staff!
Because the receptionist is not only the first person that your customer sees and the last one that he/she says goodbye and makes compliments for “the wonderful stay” or, sometimes, complaints but it is also your best ally and seller of your product!
But to achieve this result you also have to train periodically your staff and motivate it (decide your best tactic) … especially when you meet that person who may be more curious and interested in others …and maybe your ideal seller and potentially aspiring to a professional growth! ***
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