What distribution channels would you choose for your Hotel or Bnb?

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What distribution channels would you choose for your Hotel or Bnb?

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This evening by reading some articles on the Web regarding the kind of reservation and the sales strategy to choose for your hotel or B&B I have thought to a list with the main Internet Distribution Channels (IDS) – I usually prefer and suggest for various reasons… first of all for the percentage we have to recognize to our retailers on reference.
 
You know what I mean?
Once you have to choose your tariff grid and sales strategy you should consider some factors such as : the location, historic data and forecast, what are your competitors, your best available rate of the day , your target (leisure or business), offered services, personnell and the other fixed costs …then you can begin and decide what is better for you and your business

Personally among the various sales channels, I choose preferably the direct channels. This means apart from your own  site, some IDS which have a high visibility position, provide for the direct payment and the commission to be paid is not too heavy … 
I usually take into account: HRS, Booking.com, Venere, Hotel.de … in second choice Orbitz, Lastminute, Travelocity.
Expedia is one of the OTAs (Online Travel Agencies) among the largest and most important but since it requires a high commission and you should rely on a big number of bookings  you have to value if it is worth to be with it or not, depending on the size of your structure…

*** What do you think is really important in your marketing strategy? If you want to get more bookings as possible from your direct channel, which is your website, then remember to focus and enhance your reception staff!  

Because the receptionist is not only the first person that your customer sees and the last one that he/she says goodbye and makes compliments for “the wonderful stay” or, sometimes, complaints but it is also your best ally and seller of your product!

But to achieve this result you also have to train periodically your staff and motivate it (decide your best tactic) … especially when you meet that person who may be more curious and interested in others …and maybe your ideal seller and potentially aspiring to a professional growth! ***

I would be pretty curious to know other opinions…available for a feedback.
Luisa Rellini
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0 thoughts on “What distribution channels would you choose for your Hotel or Bnb?”

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