Most hoteliers know the importance of maintaining a strong online presence. After all, nearly 80% of travellers use the internet to research potential hotels, and more than half of them book their rooms online. But what are some of the distinct benefits of improving your hotel’s online presence?
Perhaps the most obvious benefit is that it can help you reach more potential guests. Optimizing your website for search engines will make it easier for interested travellers to find your hotel.
Improving your online presence can also help you stand out from the competition. If your hotel has a strong online presence, it will be more visible and memorable to potential guests, giving you an edge over other hotels in your area.
Moreover, a strong online presence can help you build relationships with potential and current guests. You can form a bond with potential guests before they even step foot in your hotel by interacting online.
With these perks in mind, here are some simple steps to take to improve your hotel’s online presence;
1. Make sure your hotel is listed on major travel sites.
There are many reasons why it’s important to list your hotel on major travel websites. Perhaps most importantly, listing your hotel on major travel websites makes it easy for guests to book a room online. And since nearly 60% of travellers say that they’re more likely to book a hotel if they can do so online, this is an important consideration.
In addition, being listed on popular travel sites can help to build your hotel’s reputation and credibility. After all, potential guests will see that a trusted source is recommending your property.
2. Optimize your hotel’s website for search engines.
Most hoteliers may not realize that a hotel’s website plays a key role in getting online bookings. If potential guests can’t find your website when they search for hotels in your area, they’re likely to book a room at one of your competitors.
There are a number of things you can do to optimize your hotel’s website presence, but some of the most effective include;
- Make certain your website’s titles and meta descriptions are rich in searchable and specific keywords
- Optimize your website for mobile devices by compressing images and cropping video clips
- Include inbound or backlinks to quality, relevant and high ranking sites.
3. Interact with potential and current guests on social media.
One of the best ways to improve your online presence is to interact with potential and current guests on social media. By replying to comments and questions, you can show that you’re actively listening to feedback and that you care about providing a great experience.
Additionally, by sharing photos and news updates, you can keep your hotel top of mind and encourage guests to book again in the future. With little effort, you can use social media to improve your hotel’s online presence and build strong relationships with potential and current guests.
4. Create a blog.
Another great way to enhance your online presence is to create a blog. By publishing quality content on a regular basis and optimizing your blog posts for search engines, you can generate more visitors to your website.
By sharing helpful information about your hotel, local attractions and events, you can show that you’re an expert in your field. And by including CTAs (calls to action) throughout your blog posts, you can encourage guests to book a room or sign up for your email list.
5. Offer special deals and promotions online.
Another great way to improve your hotel’s online presence is to offer special deals and promotions online. By offering discounts, you can attract new guests and encourage repeat bookings.
Additionally, by promoting your deals on social media and on your blog, you can reach a lot more audience and generate greater interest in your hotel. If you’re looking for a way to increase bookings, offering special deals and promotions is a great option.
6. Add a chatbot to your hotel’s website
Adding a chatbot to your website is a great way to improve your hotel’s online presence. Chatbots are software programs that can mimic a conversation with a human.
They can be used to answer questions, provide customer support and even make bookings. By including a chatbot on your website, you can provide a better experience for potential guests and encourage them to book a room.
7. Invest in pay-per-click advertising.
Pay-per-click (PPC) advertising is a type of online marketing that allows you to bid on keywords and phrases related to your hotel. When someone looks at Google for one of your keywords, your ad will appear in the search results.
PPC advertising can be an efficient way to improve your hotel’s online presence because it allows you to target potential guests who are already interested in what you have to offer.
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