All the arguments I will consider in this second section are based on my personal experience, since I work in the Hospitality Industry since a long time and in course of the years I have learned so much to have now the wish to express my personal impressions to the others.
In the previous section I have written about the balance to keep between quality/ price, and the quality of service we should be able always to offer.
But the question is : to do all this, even if you are not a recognised Revenue Manager, you have anyway to base all of your work and your tarif list on the historical data.
- Ideal would be to have an efficient and effective hotel-program to calculate and examine the bookings you had in the past 2 years and the kind of reservations you received.
- You should be able to know in advance the kind of Target you usually have, if Leisure or Business, to establish your special strategy.
- Other important Tool is, in my opinion, to prepare and consider your CRM – Customer Relationship Management : there are some good products in the market you could consider. At the end or beginning of the stay of your guests you could ask them to fill in a “Satisfaction Form” to know how to change or improve your arrangements. This form is to be prepared in various Languages, after Italian, in English, German, French, Spanish.
You could specify, at the end of the form, to write if satisfied of the stay the own email address to be reached for new and future marketing campaignes with special offers and reductions…but many Marketers are sure about the poor result you can get from this action!
This could be a way to promote and develop your Customer Loyalty.
Sometimes it happens to receive in your own E-Post emails not requested from Hotels offering you special packets and offers…don’t you consider this simply a Spam ??
How often do you take it into consideration ?? Probably never, you probably think how annoying that email is…or ??
Another item –> Statistic shows how important is to keep a good value on the Social Networks.
In the past probably it was not so important to mantain its own Web Reputation but nowadays since the most of the people and potential customers use Internet to organise its own holidays, from the flight to the hotel and restaurants, I think this could be one of the primary things to respect and enhance.
I am for example one the persons that usually search all the information useful online, I don’t consider anymore the magazine or not as in the past.
Since it is demonstrated that there are in particular some Social platforms used more than others, you could begin from them –> create a publishing page on f.i. Facebook, Pinterest, Google+, YouTube, Twitter. Be as more present as possible with articles, offers, pictures of your structure, videos and so on, try to reach at first the clients your had in your structure : they already know how your Business is and will for sure appreciate to be contacted by you.
Do not forget to specify everywhere the link to your structure and to enclose a Forum for the guests willing to leave a comment about you…
One of the most rules is for me : important is that the people talk talk and talk …it’s strange how the mind is…you remember more about something you heard often instead of something simply super but maybe not equally mentioned….
Respect the Rate Parity between your booking engine and the OTAs (Online Travel Agencies) where you are subscribed but you can promote your activity also by yourself directly…
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Hello! This is my first visit to your blog! We are a group of volunteers and starting
a new initiative in a community in the same niche. Your blog provided
us valuable information to work on. You have done a marvellous job!
What saying? Thank you so much, I really appreciate your feedback !
The demands of the more mainstream content, such as Facebook and blogging,
can leave little time for these extras, and it’s important not
to become so buried in online activities that you
steal time away from your core business. You always want to track data relevant to your traffic
and conversion rates. Stick with the one that seems to have
the greatest response.
So the next time you use Social Media remember it’s potential power and always be on the lookout for ways you can use it to your advantage.
Does your recruiter make his or her money from your sign-up fees.
To learn more about meta keywords and search engine
optimization, read up here: Optimizing Search Engine Results with Meta Keywords.
I almost never comment, but i did a few searching and wound up here Hoteliers Life
: 2nd section .From the Goppar Model to the WWW | Hospitality Travel & Tourism Blog.
And I do have some questions for you if it’s allright.
Could it be just me or does it look like a few of these responses look like they are left
by brain dead people? 😛 And, if you are writing on other online social sites, I would like to follow anything new you have to post.
Could you make a list of all of all your social pages
like your Facebook page, twitter feed, or linkedin profile?
Everything is very open with a very clear clarification of the issues.
It was really informative. Your website is extremely helpful.
Thank you for sharing!
Thanks for your kind feedback, I appreciate it!
Search for my name or nickname (@httclub1) and you’ll find me…I’m everywhere 🙂 Thanks for your feedback!
I seriously love yoour site.. Very nice colors &
theme. Did you creae this amazing site yourself?
Please reply back ass I’m looking to create my very own website annd would like to learn where
you got this from or just what tthe thrme iss called.
Thanks for your kind feedback! Use this CMS, choose the right template for you and that’s it 🙂
I think what you published was actually very reasonable.
However, think about this, what if you added a little
content? I am not saying your content isn’t good., however what if you added something to maybe get folk’s attention?
I mean Hoteliers Life : 2nd section .From the Goppar Model to the WWW | Hospitality Travel & Tourism Blog is kinda plain. You could glance at Yahoo’s home page and see how they create news headlines to
grab people interested. You might add a related video or a pic or two to get people
excited about everything’ve written. Just my opinion, it might make your blog a little livelier.
Thank you so much for your feedback, I appreciate it! I think I could add a little bit more for the next post, but your tip is valuable. Thanks again, Luisa
Wow, I’m impressed! Thank you so much
Thanks for your feedback!
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