Customer loyalty and Disintermediation
Recent studies on the effectiveness of marketing strategies, have shown that in addition to increasing LOYALTY by at least 30% of its turnover “repeat customers”, carries twice as many new customers as compared to traditional forms of advertising.
The advantage is therefore not only the acquisition of new customers, but also be able to create a long-term relationship with those customers who have confidence in Activity or mark and representing 80% of turnover.
They should start to act independently in the internet world in order to recover the direct relationship with its customers by counteracting the tendency of OTA’s to present themselves to the world of tourism as real reliable brands.
Customers use the internet to find the most interesting hotel, often through the OTA’s which are great filter, but then go to check the hotel-website also to check the path to get there.