Yes, the Internet has become the main source for planning your trip: uses 83% of leisure travelers and 76% of business travelers. But how to use the Internet these two categories of travelers? Either the leisure travelers or the business travelers search on the Web for planning an upcoming trip. Secondly is the search for a trip after seeing an online advertisement. Not necessarily aspiring travelers have chosen their destination before hanging out on the Web: the third place, in fact, is the activity of “brainstorming”, that is you go on the internet to look for some ideas and start thinking about your trip. Pull much at the reviews online, with 40% of leisure travelers and 54% of business travelers read the reviews from other travelers.
Almost all respondents who travel for pleasure (96%) start their choice of hotels with a search. 63% of leisure travelers agree that “search engines are the primary source to find the information for the journey.” More than half of leisure travelers (56%) said they “always start with a search before booking their holiday.”
If leisure travelers relies primarily to search engines (62%), business travelers go straight to the hotel websites (69%) and airline websites (62%), for business travelers search engines are only in third place (54%). And the Online Travel Agencies (OTA’s), so fashionable nowadays? Americans do not go crazy: both leisure travelers and business travelers put them in fourth place in the ranking of sources used (46% and 52%). Note the lack of weight exerted by the social network.
(Source : TheHospitalityPartner/ThinkwithGoogle)