How Social Media Impacts the Global Tourism Industry

Our point of view about Hospitality, Travel and Tourism - Tourism consulting and online booking

How Social Media Impacts the Global Tourism Industry

This September 27th is World Tourism Day, a celebration of all that is great about the worldwide tourism industry at large. In the past decade, one of the areas that has had the greatest impact on the age-old industry is Social Media. TripAdvisor is the world’s largest travel site and has more than 200 million reviews and opinions and counting. Its impact is not to be disputed, particularly on an industry that relies heavily on positive feedback from online user-generated content.

User-generated content has long been established as the more credible and authentic option over sales based literature and the holiday-maker or business traveller’s preference. But, it is not just TripAdvisor that is making an impact. With the world’s largest Social Media Network (Facebook) home to 800 million active users, its reach in terms of reviews, images, videos and status updates cannot be highlighted enough.

For more information about this thriving area and its impact on the global tourism industry, have a look at this infographic produced by Ard na Sidhe Country House in Co. Kerry, Ireland.

Social Media and Tourism

A special thanks for this valuable Guest post to Michelle Mangan, Digital marketer for  Ard na Sidhe Country House in Co. Kerry, Ireland.

The importance of Social Media on the Tourism and Hospitality Industry is something we definitely cannot avoid but use as useful Tool for our business! Thanks again


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  1. […] it has also changed which destinations are more heavily marketed. An infographic from a Hospitality, Travel, and Tourism blog explains how local businesses and tour groups have to change their marketing strategies to keep up […]

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