First international event dedicated to cultural tourism, Art & Tourism will take place in Florence from 18th to 20th May 2012 in the gorgeous Congress and Exhibition Center “Fortezza da Basso”.

During the three days, will be part of the most important tourism industry and the cultural and artistic. Organized by Ttg Italy, Rimini Fiera Group, in collaboration with the Region of Tuscany and with the support of Tuscany Promotion and Florence Fair, Art & Tourism seeks an innovative format that presents the range of cultural and art from around the world with a ‘tourist offer high level: museums, archaeological sites, festivals, public and private organizations, cities and areas with a strong cultural heritage.

Moreover, cultural tourism is a segment that accounts for fifty percent of the motivations for travel and thirty percent of the total turnover of the sector, with an estimated 330 million tourists annually.

(Fonte : firenzefiera)