10 Design Principles One Must Know

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10 Design Principles One Must Know

Designing plays a significant role in brand-building, and therefore a good design is essential for every brand to be successful. Designing is a lot more than just a simple graphics.

It requires specific skill set, creative thinking, and plenty of experience. Along with that, there are certain fundamentals of drawing, which every designer must follow to create a compelling and attractive composition.
Just like every other discipline, designing adheres to strict rules and principles, which ultimately lead to a stable and appealing design. Unfortunately, many designers often fail to consider these aspects, which eventually results in a lot of criticism from the client. And we know you wouldn’t love that!
Therefore, here we have discussed in detail the “Ten design principles that you must know” for an alluring design. Enjoy!

Balance and Stability

Whether you’re designing a new webpage, an online ad, a print brochure, or any other infographic, it’s equally important to structure and balance the design.

A balanced layout provides visual Stability that makes your design appealing to the viewers. It must be comprehended that balance doesn’t mean that your elements, such as figures and text, must be evenly spread. They can be symmetrical as well as asymmetrical. Symmetrical balance is when the weight of elements is evenly divided on either side, while Asymmetrical balance may be adapted by using uses scale, contrast, and color.

Although there are no unbreakable rules when it comes to designing, however following balance and Stability will certainly help you achieve a harmonious look for your audience.

Alignment and Grid

Aligning is a must to give an ordered appearance to your design. Doubtlessly, one of the best ways to provide structure to a marketing vehicle is by establishing a grid. The most significant benefit of an alignment is that it creates synergy along with ordered appearance to images, shapes, and blocks of texts.


The point where the viewer’s first attention will be placed will either make your design or break it! Therefore, it’s super important to be able to capture the attention of the reader on your desired area of focus. This may be done by using a dominant element that is stronger than other parts of the design. You may use any catchy element such as graphics, a photo, text, or by simply changing the formatting in a way that it grabs attention at first sight.


Repetition is a fundamental element that creates a rhythm and strengthens the overall design. It plays a significant role if you are looking forward to creating a professional layout for branding purposes. Repetition comprises of together consistent use of elements, such as a standard color pallet and theme, which eventually creates a unique identity of the brand among viewers. Today majority of the brands are using engaging and beautifully illustrated patterns; hence, every designer must be aware of its importance.


Undoubtedly, the color of your design plays a magnificent impact on your viewer’s mind. The colors you pick in your template significantly represent your brand and its tonality, as people react differently to different colors. You may also research regarding the effects of different colors and how they evoke a variety of emotions and behaviors among your audience; for instance, bright colors signal happiness, while blue creates a feeling of relaxation. Not just that, a designer must also make sure that the Color palette he chooses, compliments well with the other elements of design. The ideal combination of color will make your viewers feel they are at the right place, while a haphazard color theme will deviate them away from your design.


Just as in the case of photography, framing is a key concept in visual designs. Whether you’re designing a new webpage, an online ad, a print brochure, or any other infographic, framing makes it look all different. An ideal frame combination adds interest to your elements. A designer must be experienced enough to direct the eye to what matters.

Negative Space

The space that’s left blank is called the negative space. The negative space being just simple white space is an important principle to be considered as without it, your viewers may be over-bombarded with information. Negative space allows relief to the eyes of your audience and makes the content of your design more appealing.


Typography and text style is something, which even the most experienced designers may get wrong. The right typefaces can give your text a powerful look, and add adds interest to a layout, inspiring readership and contributing to marketing message success. Factors such as the size of the text, typeface family, choice of the font style, color, leading, along with letter-spacing plays a significant impact on perception and readability of your design. When a typeface is used stylistically, and in a customized manner, it speaks volumes about a brand and showcases design.


The placement of elements in your design, including Line, form, shape, type choice, type size, along with graphics give a piece movement. Basically, movement creates a narrative of your design. A dynamic and well-set out design motivates the viewer. Not just that, but balance, grid system, symmetry, and composition all play a significant part in design movement.


Indeed, the right contrast work wonders when it comes to grabbing the attention of the viewers. The difference between two opposite designing elements, such as dark and light theme, creates a contrast. It can also be created by type styling, use of texture, contemporary vs. old-fashioned elements, or literally any way you like. Quite simply, with the right contrast, your brand can literally stand out when it comes to designing.


To be honest, you don’t have to follow the above-stated principles precisely for an appealing design. Thinking out of the box, and ignoring a rule or two is absolutely fine as long as your design is exceptional. However, all the above-mentioned principles have been proven to work phenomenal for the designers, and trust me, clients fall in love with the designs that follow these! Even if you are new to the designing, these principles will take your designing to the next level, and free you from any sort of complications.

Hence, they definitely worth a try! Conclusively, we hope these principles prove to enhance the quality of your designs and steal your audience’s heart!

A Guest Contribution by PackagingWin

Luisa Rellini
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