When Alexander Graham Bell invented the first telephone ever, he hoped that one day, there would be one in every city. Today, 80.69% of the population has a smartphone in their pockets.
With these technologies, human interactions have become omnichannel. They are a complex network consisting of wearable devices, social media, cloud-based applications, instant messaging tools, dating apps, etc.
So, how do these technologies impact our communications?
With the rise of wearable devices, fast internet connections, and cloud technologies, the way we communicate has changed. Our daily interactions are not limited to analog phones anymore.
Today, we can communicate in real-time, irrespective of our location. That is where instant messaging tools, social networks, and video conferencing tools step in. Via Viber, WhatsApp, or Facebook Messenger, you can send messages, as well as make video calls.
The abovementioned technologies eliminate geographical boundaries. As such, they opened up new opportunities for both businesses and their employees.
Organizations are not restricted to traditional nine-to-five office hours. Thanks to new technologies, they can now provide employees with more flexible working opportunities. Most importantly, they can dive into the international talent pool.
For example, with IM and video conferencing tools, employees can create numerous communication channels and threads. That way, they can share business-related information and collaborate in real-time.
Software solutions like Basecamp simplify project management. These tools simplify employee communication by eliminating the need for frustrating back-and-forth emails. Employees can now track their tasks, projects, and responsibilities via a user-friendly interface and multiple devices.
New technologies have encouraged the growth of the digital landscape. According to statistics, 1.145 trillion MB of content is created every day. That includes website articles, eBooks, comprehensive guides, videos, images, webinars, social media content, etc.
Whether you want to find a basketball instructional video or a webinar on parenting, search engines are filled with free educational content. Learners can now use platforms like Coursera or Udemy to find free or paid courses on a wide range of topics. The globalization of education has made it more available to global learners.
Educational institutions are also increasing their investments in advanced technologies, such as the cloud. Amid the COVID-19 crisis, that is the opportunity to expand the reach of education and attract international students. For learners, on the other hand, remote learning brings greater flexibility. They can now choose schools by their preferences, not a geographical location.
Since the rollout of social networks, we cannot imagine our lives without them. According to research studies, approximately 60% of the population is on social media.
We spend our spare time chatting on Facebook Messenger, editing photos for Instagram, and sharing our daily experiences on Twitter.
Sure, social networks have improved our lives on multiple levels.
For starters, they enable immediate communication, irrespective of our locations or time zones. Social media users can now connect with distant family members, friends, or coworkers and build stronger relationships with them.
Social networks also play a fundamental role in professional growth. For example, LinkedIn is a fast-growing professional network that connects professionals with their future employers. It facilitates the job finding process and helps individuals stand out in the digital landscape.
However, use social networks rationally since it can have a negative impact on your life. For example, oversharing on social networks comes with a host of security risks. Also, these channels may affect your mental health and social life. According to statistics, people are losing interest in their peers. Namely, 11% of adults would stay home on weekends and spend time on Facebook rather than going out.
New technologies have also ameliorated the communication between brands and customers. Today, customers do not need to call customer support agents to get answers to their questions. Instead, they can communicate with brands across multiple channels.
One such opportunity is a live chat on websites or social networks. Interactions with live chat agents are more natural, showing the human side of a brand. Above all, they are faster.
Many customers also rely on social networks. They use mentions and hashtags to get heard by their favorite brands. For businesses, that is a chance to stay on top of customer feedback and provide immediate customer service.
Modern technologies have taken the world by storm. They impact almost every aspect of our lives, including our interactions. I hope these insights will help you get the most out of your digital tools.
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