In this day and age, the digital, online space makes, by far, the most important, relevant, and profitable part of the grander marketing landscape. Putting aside, all the obvious benefits of this channel, a recent survey says that 75% of marketers claim digital marketing also helped them to improve their business’s trust and brand credibility. So, if you want to reach out to people, the digital approach is definitely a way to go.
All these facts, however, put quite a lot of pressure on your company’s website – the main pillar of your online empire – to deliver performance and design that will be able to support all of your future efforts.
Let us take a look then at a couple of tips and strategies that will help you to meet these goals.
Focus on effortless navigation
All the visitors come to your website with some specific purpose in mind. Even if that is only to browse the blog section or check the latest additions in your portfolio, you need to make navigation as simple, fast, effortless, and engaging as possible. So, identify the important hubs and information and keep them easily accessible any place, anytime. These main hubs should lead to other, lower-priority sections in a natural and simple way. Also, try to use the internal links and other shortcuts as much as possible.
Define marketing goals
This will make your website more engaging, dynamic, and streamlined. The worst thing you can do is to leave the visitors aimlessly roaming around looking for some type of content to keep them hanging on. By clearly defining the marketing goals, the strategies you will use to reach objectives, and the overall client journey, you will be able to build the rest of the assets around these requirements and make the site more purposeful. Anything that doesn’t serve this purpose should be treated as clutter and removed.
Use rich visual content
You know how they say – a picture is worth a thousand words. Therefore, instead of filling your pages with unnecessary stuff, it would be much wiser to convey your ideas and brand messages in a visual manner. Of course, in this case, the unique content made for local audiences will always be a better pick than boring stock photos. So, if you are, for instance, expanding to Australia find yourself a professional photographer from Brisbane or some other local business hub to get the material you need for the site.
Keep in mind the SEO requirements
If you want to register on the mainstream radar, your website must sit at the very top of the Google SERP. For that to be possible, however, you will need to put a lot of effort into SEO strategies and make your website SEO friendly. In the latter case, that would mean cutting down the loading speeds, making the site mobile-friendly, optimizing internal links, creating and optimizing XML sitemap, installing an SSL certificate, using keywords in the image alt text, and relying on canonical URLs. Other SEO activities require a separate discussion.
Build the website around the taste of your audience
The general graphic design guidelines say that a modern, functional website should be very minimalistic, feature solid, bold colors, and keep the visual clutter at the bare minimum. However, depending on the tastes of your audiences, rich imagery, bolder animations, or more written content should make a stronger impression. So, try to get to know your audience before making any decisions on the final look. Also, even these ‘maximalist’ design options should stay within boundaries set by good taste and loading speeds.
Leverage various calls to action
Last but not least, we would like to remind you that even the most optimized or engaging websites don’t guarantee that the visitors will eventually convert. That is why you need to make a couple of extra steps to motivate them to take action and start their journey down the sales funnel. This can be easily done with various calls to action in the form of chat boxes, interactive content, or limited offers. While doing that, avoid coming off cheap and make sure these actions are followed by consistent, transparent, and expected results.
So, there you have it – the top six website design tips and strategies that will make your marketing efforts far simpler and more effective. As we are all aware, modern marketing battles are, to a large extent, fought in a digital arena. Your website makes both the starting and ending point of all these strategies. Make sure then this asset is capable of rising to the occasion and providing the results you need. The suggestions we gave you should definitely nudge you in the right direction.