In today’s hypercompetitive market, attracting and recruiting top candidates is more challenging than ever. To stand out from the crowd, you need to improve your industry authority and deliver spotless candidate experiences.
Here are several recruitment tactics that can boost the effectiveness of your hiring process.
- Build an Employer Brand
Creating a strong employer brand is an essential aspect of your hiring process. It helps you increase industry credibility, attract top talent, and retain employees in the long run.
Your employer brand should reflect your company’s culture and clearly outline your Employee Value Proposition (EVP). When building an employer brand, always ask yourself what your company offers to its employees. How can it benefit their careers? When creating job descriptions, always emphasize the perks you offer to employees. These include incentive trips, flexible work, volunteering days, learning opportunities, mental health support, etc.
Another vital aspect of your employer brand is its reputation. It is important to assess employee and customer reviews. Check social networks and online business registries, such as Glassdoor or Indeed. Having positive reviews and ratings there can improve your company’s credibility and built trust with prospective hires. It is crucial not to ignore negative comments. When you get them, always leave a reply and offer help.
Finally, celebrate your company’s accomplishments. For example, write PR articles on your website and publish them on external news sites. Use your social networks to celebrate your company’s wins, too.
- Always Check Candidates’ References
You have been working hard to build a spotless company image. Hiring an employee with a criminal past could harm your employer brand. That is why you should perform background screening for every candidate. These solutions allow you to verify their educational credentials, experience presented in their CVs, and industry skills.
By checking a candidate’s background and references, you ensure they are the right fit for your company. Many background check tools use AI to analyze candidates’ online presence. That way, they help you understand whether an employee shares your values and missions. Most importantly, they identify undesirable behavior, such as hate speech or violence.
- Build an Employee Referral Program
Employee referral programs are often an undervalued recruitment strategy. You already have a team of skilled and dedicated employees. They have a network of friends and former colleagues with the skills your company is looking for.
By implementing an employee referral program, you can increase your recruitment strategy on multiple levels. For example, you will attract top candidates, especially in roles that are hard to fill. Most importantly, you will shorten the hiring time and minimize the employee turnover rate.
Have a transparent internal communication strategy that ensures the promotion of your employee referral program. Design clear participation rules and offer valuable incentives. That will motivate your current staff to refer qualified candidates.
- Connect Future Employees with Current Ones
Traditional one-on-one interviews can be time-consuming. They focus on a candidate’s competencies for the role they need to fill. However, during such interviews, assessing a candidate’s motivation and soft skills can be challenging.
To improve the effectiveness of your interviewing process, consider introducing candidates to your employees. Once you narrow down your candidate list, ensure they spend time with your full-time staff. In the era of remote candidate interviews, managing such interactions is even simpler.
Through a candidate’s interactions, behaviors, and questions, you can conclude whether they are the right fit for your organization. Most importantly, you can also ask your current employees to give you feedback on candidates.
- Invest in an Applicant Tracking System
HR managers take care of a wide range of manual tasks. One of them is applicant analysis and tracking. Fortunately, you can automate this business process by investing in an applicant tracking system.
According to statistics, 99% of Fortune 500 companies and many small businesses filter resumes through an ATS. The applicant tracking system is software that provides recruiting and hiring tools for companies. Namely, when a candidate applies for a job, their CV does not go directly to a recruiter. It is first processed by an ATS.
An applicant tracking system automates numerous time-consuming tasks. For example, it stores and analyzes thousands of resumes. Next, the tool automatically compares resumes and creates rankings. That saves your time and helps you focus on the candidates the ATS has identified as the best match.
Over to You
Regardless of your company’s size, optimizing your recruitment processes should be your priority. By implementing these tactics, you will strengthen your employer brand and get noticed by the right candidates. Above all, you will hire top talent and strategically grow your business.
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