It’s difficult to read anything in the marketing niche without coming across some information or news about the topic of …
Hotel Technology Trends you need to know
Technology is always evolving and affects all industries. The hotel and hospitality industries are no different. With the rise of …
Want to know the biggest MICE Trends happening right now?
The meetings, incentives, conferences and exhibitions arena (better known as MICE) is a competitive space within the hotel and hospitality …
What distribution channels would you choose for your Hotel or Bnb?
This evening by reading some articles on the Web regarding the kind of reservation and the sales strategy to choose …
Applied Revenue Management: How could I apply revenue management to my busines…
Applied Revenue Management: How could I apply revenue management to my busines…: In his book , Revenue Management: Hard-Core Tactics …
Customer loyalty and Disintermediation
Recent studies on the effectiveness of marketing strategies, have shown that in addition to increasing LOYALTY by at least 30% …
Hotelier’s Life : From the Goppar Model to the WWW
All the arguments I will consider in this second section are based on my personal experience, since I work in the Hospitality …
Hotelier’s Life: The Goppar Model
Do you know what the Goppal model is? Revenue management, also called yield management, is the main focus in Hospitality. …
What’s the favorite way to book an Hotel ?
What is your favorite way to book an hotel? If the traditional tourism seems to be in recession, hotel reservations …
Market strategy or Market action ?
Let’s start : 1) Market strategy is, in my opinion, something you decide and carefully plan regarding the management of …