The tourism industry has continually evolved to keep up with digital developments, especially in marketing. Because of the internet and smartphones’ penetration in every aspect of a person’s life, no doubt that tourism companies are beginning to adopt digital marketing strategies to outshine their competitors and become successful. Continue reading […]
Sales & Marketing
13 posts
You want to welcome people from all over the world to your luxury destination, and you know that people always fall in love with it once they arrive. But first you have to sell them your destination and persuade them to visit. One way to do this is by using […]
It’s difficult to read anything in the marketing niche without coming across some information or news about the topic of influencer marketing. It’s an area that has grown rapidly in a very short space of time all across the globe with many people considering themselves “influencers”. It’s something that many […]
Technology is always evolving and affects all industries. The hotel and hospitality industries are no different. With the rise of booking engines, OTAs (online travel agencies), guest review sites and forums, social media, and advances in cloud based software, the hotel and hospitality industries have more choice than ever. Here […]
The meetings, incentives, conferences and exhibitions arena (better known as MICE) is a competitive space within the hotel and hospitality sector. It is an area that continues to grow and individual sub-sectors have specific growth potential this year. Within the meetings sub-sector, the Asia Pacific region is currently leading as […]
This evening by reading some articles on the Web regarding the kind of reservation and the sales strategy to choose for your hotel or B&B I have thought to a list with the main Internet Distribution Channels (IDS) – I usually prefer and suggest for various reasons… first of all […]
Applied Revenue Management: How could I apply revenue management to my busines…: In his book , Revenue Management: Hard-Core Tactics for Market Domination , Robert G. Cross defines revenue management as “the application …
Recent studies on the effectiveness of marketing strategies, have shown that in addition to increasing LOYALTY by at least 30% of its turnover “repeat customers”, carries twice as many new customers as compared to traditional forms of advertising. The advantage is therefore not only the acquisition of new customers, but […]
All the arguments I will consider in this second section are based on my personal experience, since I work in the Hospitality Industry since a long time and in course of the years I have learned so much to have now the wish to express my personal impressions to the others. In the previous […]
Do you know what the Goppal model is? Revenue management, also called yield management, is the main focus in Hospitality. Room nights being a perishable good it is of vital importance selling them for the highest room rate possible before their sudden demise. Let’s call it what it is: rent […]
What is your favorite way to book an hotel? If the traditional tourism seems to be in recession, hotel reservations online continue growing… According to data published by Hrs.com, hotel reservation portal, companies prefer to book hotels for away their managers directly online. In the first five months of the […]
Let’s start : 1) Market strategy is, in my opinion, something you decide and carefully plan regarding the management of your product or service. F.i. : in the hotel industry it’s the capability to sell at the right person, at the right time and with the right price. Once you […]