An Ultimate Guide to Write a Tourism Business Proposal

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An Ultimate Guide to Write a Tourism Business Proposal

If you want to turn your amazing tourism business idea into reality, words won’t be enough to get funders, managers, or organizers on board. Regardless of what kind of project, adventure, or plan you have in mind, you should back it up with a proposal.

A tourism business proposal can be the foundation on which you can build on your project.

Writing a proposal that needs to present your tourism business plan as an attractive and profitable investment can put some pressure on you. However, with the following guide, you’ll be able to craft a well-written proposal that can help you reach your goals.

Why You Need a Tourism Business Proposal?

Investors, partners, organizations, management, or any relevant people that can contribute to your project will need something solid to rely on. Providing them with a business proposal will showcase that you have planned this project meticulously.

A tourism business proposal will clarify your plans, back up your words with data, and show that carrying out your project is realistic, not simply optimistic.

Even though the content of tourism business proposals depends on the type of project, there is an essential structure that you can follow. Ensure that you don’t miss any relevant detail by mentioning the following elements in your proposal.

  1. Basic Information about the Project

Start by introducing yourself and your project. As it was previously mentioned, the information will vary depending on the project, but there are always some basics you need to cover. Those basics are:

  • Who you are
  • Your awards or achievements that can add to your credibility (if applicable)
  • What is your project about
  • The type of customers your project targets (if you are targeting a certain demographic)
  • Why you are reaching out to recipients of the proposal

In case your project refers to an addition to an already existing establishment, provide readers with some background information. For example, if you want to introduce a new entertainment wing to your hotel, include basic information about the hotel (year of establishment, size, number of staff, etc.)

2. The Problems/Insufficiencies that Your Project Solves

For readers to grasp the importance of your project, they first need to understand why you want to start this project. Why is this project useful? What type of problems will it solve?

To exemplify how you should approach this section, let’s take MeetandGreetMe personal assistance and concierge service platform. Their hypothetical proposal would explain how their platform plans to solve problems such as:

  • Language barrier
  • Lack of understanding of cross-cultural, lifestyle differences and business etiquette
  • Overpaying for daily expenses in a foreign place
  • Missing to experience some of the best local destinations

These are just a few of many reasons that could be listed in the MeetandGreetMe tourism business proposal. In a similar manner, showcase the problems that your project will solve.

3. The Goals and Objectives

Once you present the problems, it is time to refocus on goals. What you plan to accomplish with this project?

It can be attracting more tourists with new offers, modernizing the tourism industry in your city/region/country, increasing the revenue of your tourism agency, etc. Present the goals and objectives in comprehensive form by using bullet points or numbering.

4. Necessary Personnel to Carry Out the Project

If the project demands recruiting new personnel, share that in the proposal. Name the positions that you will need to fill in order to put this project in motion.

You simply can write down the job position and the number of people you need to hire for that job. If you already have a staff who will take on those jobs, list their names and assignments.

5. Project Implementation Stages and/or Activities

This is where you should focus on the HOW. How do you plan this project to progress?

Write about the project stages that will take place or activities that the project will include.

As you need to cover a lot of aspects of your project in this section, you can always turn to a thesis writing company for help. Their experience with turning extensive research into concise and comprehensive content can be of value to you.

6. Timetable and Budget of the Project

You don’t need to write a precise date or precise amount of money that you need, but you should give an estimate. The investors, managers, or whoever you are turning to should know what they are getting into.

In addition to setting a certain timetable or budget, explain how that time and money will be allocated. Write which phase of the project will demand how much time and how much money.

The more details you include, it will be easier for the readers to assess whether your plans sound doable.

7. Potential Risk and Risk Mitigation Strategy

To top off your incredibly detailed proposal, you can include potential risks. Moreover, you should offer solutions to them.

Here’s a great example of how you can present risks and risk mitigation strategies from Project Proposal on Development of Tourism in the Javakheti National Park Support Zone:


Distrust of local residents with regard to objectives of ecotourism.

Risk mitigation strategy:

Study tours of beneficiaries to other regions of Georgia give the possibility to see and to obtain information from beneficiaries of other regions concerning the benefits resulting from ecotourism development.

Talking about risks will add a certain dose of objectiveness on your part. It will show the readers that you are aware that your plan isn’t bulletproof. On the other hand, it will also present you as someone who will be ready to take on potential issues and solve them.

Extra Writing and Formatting Tips

Before we part our ways, let us leave you with a few general writing tips that you should consider when crafting your tourism writing proposal:

  • Make the proposal visually appealing with the company logo on the front page (if applicable).
  • Add the table of contents after the initial page.
  • Be consistent in formatting (same font, the text size in content and headings/subheadings, etc.).
  • Use short paragraphs to improve readability.
  • Use everyday language but also write in a respectful and professional manner.
  • Add statistics if applicable (for example, the percentage of revenue increase you expect).


Hopefully, this ultimate guide has solved all your dilemmas and doubts about writing a tourism business proposal. Keep these tips in mind, adapt them to the nature of your project, and you’ll be on the right track to writing a tempting business proposal.

Daniela McVicker
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